Marketing News

Febreze One Campaign

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By: TOM BRANNA

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To mark the full roll out of Febreze One fabric and air freshener, P&G created a national television spot that takes a humorous, disruptive look at the lengths some people go to in order to avoid the overwhelming harsh sprays and scents that can be associated with air fresheners. According to P&G, the advertisement, entitled “Run,” is targeted at those who don’t typically reach for air fresheners while shopping for home cleaning solutions either due to unfavorable past experiences...

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